The right videos for your company
Our experts specialize in developing the optimal video strategy for your business. Through in-depth analysis of your industry, target audience and goals, we offer customized consulting services to determine how your business can benefit from the use of video.
At a glance: Consulting
Customized solutions
Our consulting services offer customized video strategies that are tailored to the uniqueness of your business; because every company has different goals and challenges.
An efficient approach
We help you maximize the effectiveness of your videos by setting clear objectives and strategic direction. This enables effective communication and the achievement of measurable results.
Our consultants are experts
Our consultants are experts
We combine creative thinking with in-depth business expertise to ensure that your videos not only impress, but also support your business goals in the long term.
What characterizes a successful video strategy?
It must be goal-oriented
By defining clear goals from the outset, you can ensure that each video makes a measurable contribution to your business objectives. Whether it's increasing brand awareness or driving customer acquisition, a goal-oriented strategy will guide the development and implementation of your video projects. It allows you to measure success against specific metrics and make adjustments where necessary to ensure the videos have the desired impact.
It must be tailored to the company
Every company is unique, and therefore the approach to video production requires a customized approach. A customized strategy, tailored to your company's unique strengths and challenges, allows you to specifically address the needs and expectations of your target audience. This not only leads to greater relevance, but also to an increased impact of your message, which contributes to the long-term success of your company.
The consulting process at LICHTENFELD
Our structured approach begins with an in-depth analysis of your company and your target group. Together we define clear goals and develop a customized video strategy for your company. We offer specific recommendations for choosing the optimal video types, content and publishing strategy. Throughout the process, our experienced team will be by your side to ensure your video campaigns are a complete success.
Our consulting process starts with a requirements analysis: in close consultation with you, we evaluate your specific needs and challenges. We set clear and agreed objectives and define the success factors that can be used to measure the success of the project.
We then gather strategically relevant information about your company and its industry. This includes conducting interviews with the relevant stakeholders as well as a comprehensive industry and competitor analysis. In addition, we scrutinize previous video projects to understand their resonance and thus gain valuable insights for our strategy.
With a deep understanding of your company, we move on to the next phase. Target group analysis allows us to create detailed personas that serve as representative models for different segments of your target group. This gives us a comprehensive understanding of the people your videos are intended to reach and appeal to.
Based on the results of our analyses, we develop your video production strategy. We go beyond standard approaches and take into account the unique characteristics of your company. The strategy includes not only the selection of suitable video types, but also the definition of content and a publishing strategy that best fits your business goals.
Our work does not stop once the videos have been published. We evaluate performance based on previously defined KPIs and analyze user behavior. Based on these findings, we optimize the strategy if necessary. This iterative approach guarantees that your video campaigns generate the greatest possible benefit for your company.
Six business cases where videos can help you move forward.
Strengthening your own brand
Videos are an excellent resource to emphasize the strength of your corporate brand and build a long-lasting connection with your target audience. By combining visual elements, music and meaningful content, videos allow you to present your brand personality in an emotional and memorable way. This not only creates a deeper understanding of your values and mission, but also encourages potential customers to identify with your brand
Acquisition of new customers
Videos are the ideal way to attract new customers: Not only can they present complex ideas in a simple and understandable way, they also offer a reach that is unattainable with traditional advertising media. With the help of videos, you can authentically present the personality of your company and thus arouse the interest of potential new customers.
Increased attractiveness as an employer
Use the benefits of video in employer branding to present yourself as an attractive employer and attract new talent. By providing visual insights into your company culture, work environment and team dynamics, potential employees can get an authentic and well-defined idea of what it's like to be part of your team.
More efficient processes
Integrating videos into your internal processes is an effective way to increase efficiency and streamline workflows. Training videos, instructions and internal communication in visual form make it possible to convey complex information quickly and precisely. The clear visualization of work processes can save time and minimize errors.
Establish yourself as an expert
Position yourself as an expert in your industry and share your expertise effectively. With informative and engaging video content, you can win over your audience and be perceived as a trusted source. At LICHTENFELD, we help you create high-quality expert videos that demonstrate your expertise and showcase your company as an innovator and industry leader.
Building a community
Videos are a key tool for building an engaged fan base and forming a loyal community around your business. Through engaging and entertaining video content, you can not only showcase your products or services, but also create an emotional connection with your target audience. The interactive elements of video encourage social media sharing, commenting and building an enthusiastic following.
How the EWERK Group successfully markets new products through the use of videos
